QR codes for print: size, contrast and error correction that actually work
A printed QR code scans reliably when it is exported as vector, printed at least 2 cm wide, surrounded by a four-module quiet zone, and set in dark ink on a light background. Use the 10:1 rule: the code must be at least one tenth of the scanning distance.
A QR code that works on your screen can fail completely on paper. Ink spreads, laminate reflects, the code gets scaled down to fit a corner of the card, and the quiet zone disappears into a photo. These guides cover the numbers that decide whether a printed code scans: minimum module size, the 10:1 distance rule, error correction levels L through H, contrast, and why you should always export vector rather than a small PNG.
Every guide in this topic
How to make a QR code that actually scans off paper
Export the QR code as vector SVG, print it at least 2 cm (0.8 in) wide, keep a quiet zone of four blank modules on every side, and use dark ink on a light background. Choose error correction level M for most jobs, then scan a real test print before running the full batch.
How to make a WiFi QR code guests can scan
A WiFi QR code encodes the plain text WIFI:T:WPA;S:NetworkName;P:Password;; and phones turn it into a one-tap join prompt. iPhones running iOS 11 or later and Android 10 or later read it with the built-in camera, so no app is needed on either side.
What size should a QR code be? The distance rule
Use the 10:1 rule: a QR code must be at least one tenth as wide as the distance it is scanned from. A code read at 30 cm needs to be 3 cm wide; one read from 3 metres needs 30 cm. The absolute floor for any printed code is 2 cm.
How to put a QR code on a business card or flyer
Encode a vCard for contact details or a short URL for a landing page, size the code at 20 to 25 mm, keep 5 mm of clear space around it and away from the trim edge, and supply vector artwork at 300 DPI with the modules in 100% black. Proof one card before ordering.
Tools for this job
QR Code Generator
Print-ready QR codes
JPG to PDF
Images → one PDF
HTML to PDF
Web files → PDF
Compress PDF
Shrink file size
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